Q Isn't every person who walks into my business ' my target market' ? what are they talking about?

A The secret to sound, cost effective marketing that will get you results is to talk to only one group of your over all client base- demographically and geographically, so they know YOU are talking to them your NO 1 type of client who spends the most money with you the most frequently. Then as the saying goes the rest of the world eavesdrops!

Q What is my “Point of difference”?

A This is a basic marketing term which highlights how your business is different to your competitors. What do you do that no one else does ?

Q How can I create a Point of Difference over my competitors when we are selling the same products?

A For Some businesses it can be easy to define. It could be their location or slogan, however for most businesses we have to look internally to find the answer and be prepared to think outside the square. Do you offer an extra service.. going that extra mile..
Long term well trained staff, your procedures, turn around on service, guarantees or.... it may be something as simple as “you”…your personality or your standing in the community!

Q What makes a great sale?

A Your Number 1 factor is your staff, so many businesses get 'so busy' getting ready for one, that they forget or overlook to prime their staff or even tell them!. Set goals together of what you all want to achieve. maybe even extra incentives for them.
*Have in-house promotions & signage as well as using the advertising medium of your choice.
* Co-Op dollars from your suppliers is an excellent way to gain extra support : in products, promotional material, and or advertising Dollars. Some suppliers will pay up to 50% of your advertising by mentioning their name!

Q Have we got the right systems and the right staff ?

A Sometimes you may not believe it, but your staff are your biggest asset. If your team have a clear understanding of your business.. your products and your business principles, things should just flow.
It’s a good idea to constantly review systems and procedures so that your business can keep up with changing market demands.

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